Swiss CBD & cannabis market size

Retail revenue of the legal CBD market and segment shares (flowers, oil, vapes, hash) — CHF, yearly.

Key facts

  • CBD market 2026: ≈ CHF 320 M
  • Annual growth: +8–12%
  • Specialised shops: ≈ 250

Key takeaways

  • The legal CBD retail market grew from CHF 210 M (2021) to about CHF 320 M (2026) — 8–12% per year on average.
  • Flowers dominate with a 54% revenue share, ahead of oil (25%), vapes (12%) and hash/extracts (9%).
  • Vapes are the fastest-growing segment (CHF 18 M → 38 M, +111% since 2021); hash is the flattest.

Interpretation

The Swiss CBD market has matured: double-digit growth is over and the sector is consolidating around some 250 specialised outlets. The revenue mix reveals that maturity — as long as more than half the money sits in flowers, this is a substitution market for THC cannabis rather than a pure wellness market. Fast vape growth reflects younger, convenience-driven buyers, while flat hash revenue shows extraction quality remains a Swiss bottleneck.

Limitations

  • There is no official CBD revenue statistic; values are extrapolated.
  • Cross-border direct-to-consumer online sales are not captured.
  • Segment shares are based on assortment surveys, not point-of-sale data.

Data

SegmentRevenue 2026 (CHF M)Share
Blüten17354
Öl7925
Vapes3812
Hash/Extrakte309

Methodology

Combines industry association figures (IG Hanf), tobacco tax data (CBD cigarettes) and outlet-density extrapolation. Growth rates smoothed across the series.

Sources

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