Swiss Cannabis Market 2026 — current figures
220,000 regular consumers. CHF 300 million CBD market. 4,000+ pilot project participants.
TL;DR: CBD market ~CHF 300M (2025). Regular consumers ~220,000 (Addiction Switzerland). Pilot participants >4,000. ~250 specialised CBD shops. CBD growth +8–12% p.a., medical cannabis +30% p.a.
Market size & revenue — with sources
CBD retail market: CHF 280–320M/year (IG Hanf / Swiss Hemp Council 2025 estimate, cross-checked with customs data).
CBD wholesale volume: 200+ tonnes/year, of which CHF 60–90M export revenue to the EU (Germany, Austria, Italy) — FOCBS customs data 2024.
Consumers in numbers — 2024 survey
Lifetime cannabis prevalence (15–64): 32.4% (FOPH Addiction Monitoring, HBSC & CoRolAR 2024).
Annual prevalence: 7.1% — around 500,000 people used cannabis in the last 12 months.
Prices & segments 2026 — YoY delta
Standard CBD flower: CHF 12/g (2024) → 10 (2025) → 9 (2026). Trend −25% over 2 years driven by oversupply.
Premium indoor CBD flower: CHF 15–18/g (stable).
Growth trends 2024–2027
CBD consumer goods: +8–12% p.a., vape segment +25% p.a.
Medical cannabis: +30% p.a. since the FOPH exemption authorisation was abolished in August 2022.
FAQ
How many regular consumers?
About 220,000 (Addiction Switzerland, past 30 days). Annual prevalence ~500,000.
How big is the CBD market exactly?
CHF 280–320M retail revenue p.a., plus CHF 60–90M exports.
Is the market still growing?
CBD +8–12% p.a., medical cannabis >+30% p.a., vapes +25% p.a.
How big is the black market?
Estimated CHF 400–550M/year — roughly double the legal CBD market.
Where do the numbers come from?
FOPH Addiction Monitoring, Addiction Switzerland, FOCBS customs data, GDS/HCI price lists, IG Hanf, market studies. Survey years indicated.