How a European wellness brand builds its CBD range from Switzerland

Own brand, own design, clean analytics: how a wellness company gets from idea to shelf in 90 days.

The brand wanted a credible CBD range without owning production. Requirements: Swiss origin, documented formulation, Novel-Food-compliant oil base, short time-to-market.

Formulation workshop: broad-spectrum 5 / 10 / 15 % oils with targeted terpene profiles

Design sign-off: proprietary label, CE-compliant markings, multilingual leaflets

Filling into amber glass 10 ml / 30 ml under GMP conditions

Per-batch CoA, publicly linkable via QR-code

90 days from kickoff to first delivery. First batch 5,000 units, reorder in 8 weeks. Gross margin > 55 % at a competitive retail price.

We could fully focus on brand and retail while all production and analytics came from one partner.

Founder, AT wellness brand

Time-to-market: 90 days
First batch: 5,000 units
Reorder lead-time: 8 weeks
Gross margin: > 55 %

What volume makes white-label worthwhile?

Meaningful first runs start at 2,500–5,000 units per SKU to amortise formulation and analytics.

Can I bring my own formula?

Yes — we work with your formulation or co-develop it, with terpene profiles analytically confirmed.

Who is liable for market placement?

We deliver compliant material and CoAs; final market placement responsibility sits with the brand.